PERSONAL BRANDING
If you are self-employed or a professional in promotions, then stand out with a specific Personal Branding plan with actions, tactics, and a specific budget. In such a plan, the product... is you!
The Personal Branding plan aims to create a strong and positive image for a professional. Here, the primary goal is to establish personal reputation, trust, and recognition in both the digital and physical world. We focus on the individual and their personal identity. Strategies include defining the personal message, analyzing the individual's strengths and weaknesses, and developing the personal image through various channels.
Personal Branding is essential for professionals who want or need to create and maintain a strong personal image. Anyone can choose to develop their personal brand according to their professional needs and goals.
Tip: "If you’re not branding yourself, you can be sure others do it for you."
Which professionals will benefit from a Personal Branding Plan?
Indicatively:
- Doctors
- Coaches
- Nutritionists
- Psychologists
- Mental Health Counselors
- Trainers
- Healthcare Specialists
- Authors
- Bloggers
- YouTubers
- Podcasters
- Artists
The Personal Branding, as I work on it, includes:
- Image Making (clothes, colors that exude authority, presence, body language, oral speech treatment) [implemented with collaborators]
- Creation of a personal mark
- Online and Offline presence (findability)
- Guidance in the use of online media with a strategic plan
- Self - Marketing
- Goal setting and strategic achievement of goalsMarket & competition analysis – External Analysis (primary or not)
Acquire a personalized Personal Branding Plan for yourself!
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