{"id":10994,"date":"2020-01-08T13:27:08","date_gmt":"2020-01-08T11:27:08","guid":{"rendered":"https:\/\/marketingconsultant.gr\/events1\/thessaloniki-oi-taseis-sto-marketing-ton-mikromesaion-epicheiriseon-gia-to-2020-as-kanoyme-tis-systaseis\/"},"modified":"2021-12-11T12:16:42","modified_gmt":"2021-12-11T10:16:42","slug":"thessaloniki-oi-taseis-sto-marketing-ton-mikromesaion-epicheiriseon-gia-to-2020-as-kanoyme-tis-systaseis","status":"publish","type":"ajde_events","link":"https:\/\/marketingconsultant.gr\/en\/events1\/thessaloniki-oi-taseis-sto-marketing-ton-mikromesaion-epicheiriseon-gia-to-2020-as-kanoyme-tis-systaseis\/","title":{"rendered":"[\u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7] \u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Marketing \u03c4\u03c9\u03bd \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf 2020. \u0391\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2!"},"content":{"rendered":"<p>\u03a4\u03b1 biscotto events+ \u03c3\u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u0398\u03ad\u03bc\u03b7 \u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u00ab<em><strong>\u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Marketing \u03c4\u03c9\u03bd \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd 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\u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b9\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf;<\/li>\n<li>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b9\u03c3\u03c7\u03cd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7;<\/li>\n<li>\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd online \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd;<\/li>\n<li>\u039c\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c6\u03c1\u03ad\u03c3\u03ba\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2;<\/li>\n<\/ul>\n<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 &amp; \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2, \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2, \u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b8\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n<p><strong><u>Info<\/u><\/strong><\/p>\n<p>biscotto coffee+ (Mediterranean Cosmos)<\/p>\n<p>\u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1 14 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 2019<\/p>\n<p>\u0388\u03bd\u03b1\u03c1\u03be\u03b7: 20:15<\/p>\n<p>\u0395\u03af\u03c3\u03bf\u03b4\u03bf\u03c2 \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03b7<\/p>\n<p>* \u0391\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b7 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5<\/p>\n<p>\u03a3\u03b1\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 20:00 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7 \u03c3\u03c4\u03bf parking \u03c4\u03bf\u03c5 Mediterranean Cosmos.<\/p>\n<p>\u0394\u03b5\u03af\u03c4\u03b5 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7:<\/p>\n<p><em><strong><img decoding=\"async\" class=\"wp-image-11178 aligncenter\" src=\"https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1.jpg\" alt=\"\" width=\"375\" height=\"500\" srcset=\"https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1.jpg 506w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1-225x300.jpg 225w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1-768x1024.jpg 768w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1-110x146.jpg 110w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1-38x50.jpg 38w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-1-56x75.jpg 56w\" sizes=\"(max-width:767px) 375px, 375px\" \/><\/strong><\/em><\/p>\n<p><em><strong> <img decoding=\"async\" class=\"wp-image-11180 aligncenter\" src=\"https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2.jpg\" alt=\"\" width=\"374\" height=\"498\" srcset=\"https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2.jpg 506w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2-225x300.jpg 225w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2-768x1024.jpg 768w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2-110x146.jpg 110w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2-38x50.jpg 38w, https:\/\/marketingconsultant.gr\/wp-content\/uploads\/2020\/01\/Biscotto-\u0398\u03ad\u03bc\u03b7\u03c2-\u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2-\u03a4\u03ac\u03c3\u03b5\u03b9\u03c2-\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba-2020-2-56x75.jpg 56w\" sizes=\"(max-width:767px) 374px, 374px\" \/>\u0392\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u0395\u03b9\u03c3\u03b7\u03b3\u03b7\u03c4\u03ae:<\/strong><\/em><\/p>\n<p>\u039f \u0398\u03ad\u03bc\u03b7\u03c2 \u03a3\u03b1\u03c1\u03b1\u03bd\u03c4\u03b1\u03ad\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03a0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd &amp; \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd (\u03c9\u03c2 Senior Marketing Consultant \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03a3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03c9\u03bd \u039c\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u0395\u03bb\u03bb\u03ac\u03b4\u03bf\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5 \u03a0\u03c1\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5 \u0395\u039d ISO \/ IEC 17024:2012) \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u039a\u03cd\u03c0\u03c1\u03bf (www.marketingconsultant.gr &amp; www.marketingconsultant.com.cy ) \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03c3\u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03b4\u03ad\u03ba\u03b1 \u03bf\u03ba\u03c4\u03ce \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1. \u0395\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd L&#8217; Oreal Hellas \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2: Biotherm (Homme), L&#8217; Oreal Professionnel, Lanc\u00f4me \u03ba\u03b1\u03b9 Kiehl&#8217;s. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03c4\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03c4\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 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